Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A variety of shopping services are turning to server-side tracking as a method to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce extra expenses, it can cause higher precision and even more reliable data
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. Much more precise information
The typical approach of tracking conversions on a website, utilizing pixels, is having problem with altering web browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other security measures. This offers much more accurate data and a more complete picture of user journeys across channels.
Additionally, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This flexibility gives marketers more possession over the information they send out, and makes it much easier to abide by different data legislations. It's also a lot less susceptible to fraudulence, as it's harder for illegal stars to control the system by modifying the postback link.
2. Better control over data.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist marketing professionals make even more educated marketing decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in data collection disturbances and unreliable results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking also permits services to track conversions that take place beyond the website, like call and in-store purchases. This is important given that brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more reputable for businesses looking for to adapt to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly vital as various browsers and systems progressively transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie information and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your internet site.
Furthermore, server-side tracking allows you to capture customer data straight on your own app retention tracking tools web servers. This gets rid of dependence on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's web server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's likewise used to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternate approach that uses a tiny piece of code on your web page to collect information from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing web internet browser constraints. This implies that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the extent of data monitoring and gives companies extra control over transmission, making it typically extra dependable. Because of this, it's much less prone to information obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed directly to your advertising and marketing tools on the web server. This permits you to have more accurate information and aids ensure compliance with personal privacy laws such as GDPR. Additionally, it additionally avoids the tracking restrictions enforced by internet browsers and ad blockers.